If you run a tree service business, you know that tree service leads can be profitable, but you may not know how to generate them.
WHY ARE WE QUALIFIED TO GENERATE TREE SERVICE LEADS OVER THE COMPETITION?
There are a few pay per call companies out there, but we differ from most of them because we have been involved with tree service businesses specifically for many years.
HOW MUCH DO TREE CARE DAMAGE LEADS COST?
The price can vary based on your location, and some other factors, and the general price range is typically $100-800 depending on the circumstances. While some companies may charge based on the type of call you get, we just charge a flat rate for each qualified call.
WHY DO WE CHARGE SO MUCH?
Our tree care leads have an average close rate of about 20%. At an average cost of about $40-80 per lead, this will come out to a rounded-up job cost of about $300! Considering that tree-related jobs average at about $800 in profits, this is a great investment.
Also, most of our calls are generated via SEM (PPC) and our publishers, so we need to have a budget to pay the super high tree service click/lead costs. Sometimes click costs can go up to $20 each! That is just for a click to our website or landing page, not a call, and definitely not a valid call!
AdWords and other PPC platforms generally work on an auction system along with something called a quality score metric that is based off of the relevancy of your Ad and landing page. We make sure to keep a high quality score, but beyond that the actual amount we can afford to bid for a particular keyword is the main factor in determining how visible our ads will be.
OTHER FACTORS EFFECTING PAY PER CALL PRICING
Here are some of the factors we consider when deciding what to charge for leads in a particular area.
1. How Competitive That Market Is as Far as Ad Spend
We can estimate the market value of leads in a particular area based off of how much other tree service companies are spending on clicks in PPC platforms like Google AdWords. They can do this by simply taking the industry-related keywords, like “tree care to private property” for example and multiplying the cost per click for that keyword in your area by average conversion rate to a call, which is about 5.
That being said, your lead generation company can determine the market value of a lead by using the simple formula mentioned above.
2. How Many Active Buyers the Lead Generation Company Has in Your Area
If the pay per lead company you are using already has contractors in your area, you may need to match their price per lead in order for you to get the leads.
HOW QUALIFIED ARE THE TREE REMOVAL/TREE CARE CALLS?
The price of exclusive tree service leads leads will vary based off of how qualified they are. For example, we only bill for calls where you reach a property owner or decision maker, a company that doesn’t have this as a requirement may sell leads for cheaper. Keep in mind though that we try to price out leads properly, so that your cost per job is cheaper or the same as other lead generation companies.
WHAT DEFINES A VALID LEAD?
Billable tree service calls are determined based off of a few factors. The calls must:
– Be in your service area
– Be for a service you requested calls for: Tree trimming, tree removal, stump grinding, etc.
– Not be a junk call (sales calls, or audited bots)
– Be 100% exclusive to you and provably generated from our efforts
– You had no prior interaction with that client before
– Be in the format of your choosing (calls, form submits, etc)
HOW DOES BILLING WORK?
One benefit of our service is that there are no setup fees in most cases. Once you purchase a call block or give us valid credit card information, we will work to generate you leads. If you choose to pay for the leads after they are generated by putting a credit card on file, we will run your card weekly for the leads that we generated for you.
What Is Your Refund Policy on Leads?
At any time, you can choose to pause or cancel your membership, and we will gladly reimburse your active account balance, or deliver the leads you have active.
CAN I BUY LEADS IN CONJUNCTION WITH MY OTHER MARKETING TACTICS?
We highly recommend pursuing your own marketing in conjunction with our efforts, SEO in particular. One thing you may want to consider is turning off your PPC ads, so you are not competing with us, and subsequently competing with yourself.
WHO WILL BE YOUR POINT OF CONTACT?
Every contractor we work with will be assigned to an account manager that can help them out with any questions, comments, or concerns. We strive to provide good customer service for our clients.
HOW DO YOU TRACK THE TREE SERVICE LEADS?
In addition to an automated voice letting you know that the call is from us, we use a call tracking software called CallRail. We will also give you access to the software, so you can keep track of the calls we send you and see how your employees are answering the phone.
DO YOU HAVE A MINIMUM SPEND REQUIREMENT?
No, but we suggest that you buy at least 4 calls at a time so that you’ll have a high chance of actually landing a job from them. While some of them may be small tree trimming leads, other leads may end up being multiple full tree removal leads.
SO, WHAT ARE YOU WAITING FOR?
Whether you are looking for private or corporate tree service leads, pay per call tree care leads are a great way to go. Let us put our money where our mouths are and run these ads for you on a purely performance basis. Give our tree service lead generation experts a call or send us a contact form submission to get started!